--- title: Market Potential as a Certified Agriculture Dealership --- [Skip to content](https://certifiedaggroup.com/market-potential#main-content) Click Here For Trucks, Dealers, Financing, & Protection Plans ![](https://44184681.fs1.hubspotusercontent-na1.net/hubfs/44184681/Site%20Assets/Triangle-1.webp) [AgPack](https://getagpack.com) [AGwagon](https://agwagon.com/) [All Trucks](https://www.AgTruckTrader.com) [Financing](https://getcadfi.com) [Protection Plans](https://cadprotect.com/) [Dealers](https://www.CertifiedAgDealer.com) [Get your free AgPack ID](https://www.getagpack.com/get-your-free-agpack-id) [![](https://certifiedaggroup.com/hs-fs/hubfs/tcag-logo-footer.webp?width=1223&height=371&name=tcag-logo-footer.webp)](https://certifiedaggroup.com/?hsLang=en) - [Drivin' Agriculture Podcast](https://certifiedaggroup.com/drivin-agriculture-podcast) - [Latest News](https://blog.certifiedagdealer.com/) - [Become a Dealer](https://certifiedaggroup.com/become-a-dealer) - [Contact Us](https://certifiedaggroup.com/contact-us) Open main navigation Close main navigation - [Drivin' Agriculture Podcast](https://certifiedaggroup.com/drivin-agriculture-podcast) - [Latest News](https://blog.certifiedagdealer.com/) - [Become a Dealer](https://certifiedaggroup.com/become-a-dealer) - [Contact Us](https://certifiedaggroup.com/contact-us) # Market Potential ## How many trucks do you sell to farmers or ranchers? Most dealers don't measure it. See the full agricultural demand shaping your county's truck market. Enter Your Dealership's Zip Code Calculate My Market     Calculating your market opportunity...   ### Your Market Area 2022 USDA Census of Agriculture Your County — Farms in Your County — ### Industry Research Farm Journal Media Survey 3 Avg trucks per farm 46% Replace truck annually 60/40 New vs. used 92% Will switch for an ag specialist ### What This Means For Your Dealership Estimated trucks sold to local agriculture annually   Explore Your Local Ag Market 2022 USDA Census of Agriculture - County-Level Data   Expand Your Market Select neighboring counties to calculate total market opportunity   Combined Market Opportunity (+ Selected Counties Above) 0 Total Farms 0 Trucks Purchased Annually 0 New Trucks Annually 82% of farmers and ranchers are dissatisfied with their current dealer experience. This is not a failure of effort. It is a difference in expectation. Most suppliers serving agriculture focus exclusively on this market. That specialization shapes how farmers and ranchers expect to be supported. Meeting that expectation is challenging. Standing apart from competitors who do not is possible. As a Certified Agriculture Dealer, you are uniquely positioned to do both in your market. Focus on the unique needs of agriculture | The Problem | Your Solution | | --- | --- | | 95% want better value and ROI on their truck purchase | ![AgPack](https://getagpack.com/hs-fs/hubfs/AgPack-Logo_color.png?width=4199&height=653&name=AgPack-Logo_color.png) | | 82% are dissatisfied with their current dealer experience | ![Certified Agriculture Dealer](https://certifiedagdealer.com/hs-fs/hubfs/cad-logo-large-header.png?width=1800&height=742&name=cad-logo-large-header.png) | | 89% say their truck is underengineered for farm work | ![AGwagon](https://agwagon.com/hs-fs/hubfs/AGwagon-logo-registered_Green.webp?width=1000&height=120&name=AGwagon-logo-registered_Green.webp) | | 89% want better warranty and service contract options | ![CADProtect](https://cadprotect.com/hs-fs/hubfs/CADprotect-logo-color-Jan2025-1.png?width=1600&height=304&name=CADprotect-logo-color-Jan2025-1.png) | | 69% are frustrated by rigid monthly payment terms | ![CADFi](https://getcadfi.com/hs-fs/hubfs/cadfi-logo.png?width=600&height=224&name=cadfi-logo.png) | | 92% want an ag specialist at the dealership | ![Certified Agriculture Dealer](https://certifiedagdealer.com/hs-fs/hubfs/cad-logo-large-header.png?width=1800&height=742&name=cad-logo-large-header.png) | Source: Ag Equipment Intelligence Report Every solution above was built around a real problem agriculture faces every day. They exist. They work. And your local farmers and ranchers don't know they're available through you. Changing that comes down to four things: 1 **Market locally** so farmers know what you offer that no other dealer can. 2 **Ask every customer** who walks in: "Are you a farmer or rancher?" 3 **Use the tools and training** to show them what's available and convert that conversation into a sale. 4 **Enter them into the AgPack Redemption System.** From there, we do the rest. What gets measured, gets improved. Every month, we report back your ag market share, how each of your Ag Specialists is performing, and how you're tracking against the goals you set. Most dealers have no idea how many trucks they sell to agriculture. You will. And because you'll know, you'll grow it. [Claim Your Market](https://certifiedaggroup.com/enroll?hsLang=en) Email this to me Send yourself a link to reopen this analysis later.   [![](https://44184734.fs1.hubspotusercontent-na1.net/hubfs/44184734/Site%20Assets/Site%20Footer/tcag-logo-footer.png)](https://certifiedaggroup.com/?hsLang=en) [![](https://44184734.fs1.hubspotusercontent-na1.net/hubfs/44184734/Site%20Assets/Site%20Footer/agpack-logo%20(1).png)](https://getagpack.com) [![](https://19632116.fs1.hubspotusercontent-na1.net/hubfs/19632116/Site%20Assets/AgTT-Logo_color-(1).png)](https://www.AgTruckTrader.com) [![](https://47315208.fs1.hubspotusercontent-na1.net/hubfs/47315208/AgWagon-logo%20(1).png)](https://www.agwagon.com) [![](https://44184734.fs1.hubspotusercontent-na1.net/hubfs/44184734/Site%20Assets/Site%20Footer/cadfi-logo.png)](https://getcadfi.com) [![](https://44184734.fs1.hubspotusercontent-na1.net/hubfs/44184734/Site%20Assets/Site%20Footer/agrally-logo.png)](https://www.AgRally.com) [![](https://cadprotect.com/hubfs/CADprotect-logo-color-Jan2025-1.png)](https://cadprotect.com/) [![](https://44184734.fs1.hubspotusercontent-na1.net/hubfs/44184734/Site%20Assets/Site%20Footer/cad-logo.png)](https://www.CertifiedAgDealer.com) Follow Us: [![](https://44184734.fs1.hubspotusercontent-na1.net/hubfs/44184734/Site%20Assets/Site%20Footer/facebook-icon-footer.png)](https://www.facebook.com/AgTruckTrader/) [![](https://44184734.fs1.hubspotusercontent-na1.net/hubfs/44184734/Site%20Assets/Site%20Footer/instagram-icon-footer.png)](https://www.instagram.com/agtrucktrader/) [![](https://44184734.fs1.hubspotusercontent-na1.net/hubfs/44184734/Site%20Assets/Site%20Footer/linkedin-icon-footer.png)](https://www.linkedin.com/company/certified-agriculture-group) [![](https://44184734.fs1.hubspotusercontent-na1.net/hubfs/44184734/Site%20Assets/Site%20Footer/youtube-icon-footer.png)](https://www.youtube.com/@certifiedaggroup) © 2026 Certified Agriculture Group [Contact Us](https://certifiedaggroup.com/contact-us?hsLang=en) [Dealer/Partner Login](https://dealers.certifiedagdealer.com/agpack-login) [Terms & Conditions](https://GetAgPack.com/terms-and-conditions) [Privacy Policy](https://certifiedaggroup.com/privacy-policy?hsLang=en)