82% of farmers and ranchers are dissatisfied with their current dealer experience.
This is not a failure of effort. It is a difference in expectation. Most suppliers serving agriculture focus exclusively on this market. That specialization shapes how farmers and ranchers expect to be supported.
Meeting that expectation is challenging. Standing apart from competitors who do not is possible. As a Certified Agriculture Dealer, you are uniquely positioned to do both in your market.
Focus on the unique needs of agriculture
The Problem
Your Solution
95% want better value and ROI on their truck purchase
82% are dissatisfied with their current dealer experience
89% say their truck is underengineered for farm work
89% want better warranty and service contract options
69% are frustrated by rigid monthly payment terms
92% want an ag specialist at the dealership
Source: Ag Equipment Intelligence Report
Every solution above was built around a real problem agriculture faces every day. They exist. They work. And your local farmers and ranchers don't know they're available through you.
Changing that comes down to four things:
1
Market locally so farmers know what you offer that no other dealer can.
2
Ask every customer who walks in: "Are you a farmer or rancher?"
3
Use the tools and training to show them what's available and convert that conversation into a sale.
4
Enter them into the AgPack Redemption System. From there, we do the rest.
What gets measured, gets improved.
Every month, we report back your ag market share, how each of your Ag Specialists is performing, and how you're tracking against the goals you set. Most dealers have no idea how many trucks they sell to agriculture. You will. And because you'll know, you'll grow it.
