Market Potential
How many trucks do you sell to farmers or ranchers?
Most dealers don’t measure it. See the full agricultural demand shaping your county’s truck market.
Calculating your market opportunity...
Your Market Area
2022 USDA Census of Agriculture
Your County
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Farms in Your County
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Industry Research
Farm Journal Media Survey
3
Avg trucks per farm
45.7%
Replace truck annually
60/40
New vs. used
62%
Will switch brands
What This Means For Your Dealership
Estimated trucks sold to local agriculture annually
Explore Your Local Ag Market
2022 USDA Census of Agriculture - County-Level Data
Expand Your Market
Select neighboring counties to calculate total market opportunity
Combined Market Opportunity (+ Selected Counties Above)
0
Total Farms
0
Trucks Purchased Annually
0
New Trucks Annually
This shows the market opportunity. We also help solve the real truck challenges agriculture faces every day.
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