Everyone Wins Ecosystem
A program built for everyone
Everyone wins. Every time.
When a farmer buys a truck from a Certified Agriculture Dealer, a chain of real value is created — for the dealer, the farmer, their community, and every partner in the program.
Certified Agriculture Dealers
Truck dealerships serving the ag market
Convert more farmers and ranchers already visiting the lot — the question "Are you a farmer or rancher?" turns a casual visit into a sale
Drive revenue across all profit centers: New Sales, Used Sales, Service, Parts, and F&I
CADProtect service contracts send repair work directly back to your service department
CADFi flexible financing closes deals that rigid monthly payment structures lose
Exclusive competitor protection — you choose which local same-brand dealers cannot offer the program while you're enrolled
Live performance dashboard tracks market share, specialist rankings, and monthly progress toward your goals
Become your local agricultural community's trusted equipment supplier — not just another truck dealer
AgPack CADFi CADProtect AgTruckTrader Ag Specialist Training Performance Reporting
Farmers & Ranchers
Agricultural truck buyers nationwide
AgPack included at no cost with every truck purchase — up to $48,000 in farm and ranch supply savings from 27 ag partners
Truck purchase becomes a measurable ROI — every AgPack dollar saved goes straight back to the operation
CADFi lets you structure payments annually, semi-annually, or quarterly to match your farm's actual cash flow — not a bank's calendar
CADProtect is the only extended service contract with zero ag-related exclusions — protection built for how farm trucks actually get used
A dealer who speaks agriculture — trained specialists in sales, parts, and service who understand your operation
Replace a truck you already need to replace, and get a full year of operational savings in the deal
AgPack CADFi CADProtect AGwagon AgTruckTrader
AgPack Partners
Ag suppliers and service providers
Direct access to a pre-qualified audience — farmers and ranchers already buying trucks, already engaged at the point of purchase
New customer acquisition through a trusted, ag-specific channel unlike any other in the market
Brand exposure at the moment of maximum buyer attention — the truck purchase decision
Grow market share within the $60B+ annual agricultural truck-buying segment
Reach active farm and ranch operations — not general consumers — through a program built around their specific inputs and needs
Generate measurable sales from a captive, motivated buyer who is specifically selecting your offer as part of their purchase
AgPack Placement Point-of-Purchase Exposure Targeted Ag Audience
Local Ag Communities
The towns and regions that farming sustains
Millions in AgPack savings circulate back into local farm operations — money that stays in the rural economy
A local dealership that actively invests in serving the community's core industry, not just selling trucks
Farmers and ranchers get real, measurable ROI on the equipment that powers the local agricultural economy
Stronger farm and ranch operations mean stronger local businesses, suppliers, and communities
A dealer certified in agriculture becomes one of the community's trusted ag advisors — a resource beyond the transaction
AgRally and local events bring the agricultural community together at the dealership level, reinforcing local ties
Community Investment Local Economic Impact AgRally Events
$19,172
Avg value delivered per selecting customer (2025)
930,000
Ag trucks replaced every year in the US
67%
Of farmers willing to switch dealers for more value
Sources: Ag Equipment Intelligence Report · AGWEB Powered by Farm Journal Media · U.S. Department of Agriculture
*Based on customer using every AgPack® benefit to its maximum value. Average farm/ranch savings for 2025 was $19,172.
*Based on customer using every AgPack® benefit to its maximum value. Average farm/ranch savings for 2025 was $19,172.
