For Truck Dealers
Own the ag truck market in your area.
Agriculture replaces about 930,000 trucks every year, and most dealers have no plan to win them. Certified Agriculture Dealers do: with the training, tools, and exclusive farm and ranch benefits that bring ag buyers to your store instead of the one down the road.
One dealer per brand, per market. The first to commit claims it.
The Opportunity
The biggest truck-buying niche in America is up for grabs.
Farmers and ranchers buy trucks like equipment: for durability, for return on investment, and from a dealer who understands their operation. When ag buyers ranked 20 factors in a truck purchase, cash and interest incentives came in last.
Sources: U.S. Department of Agriculture; AgWeb powered by Farm Journal Media; Ag Equipment Intelligence.
How It Works
Everything you need to win ag buyers, from first look to repeat business.
Your Commitment
Two actions. That's what makes the program work.
We handle the partners, the savings, the marketing, and the follow-up. Your team does two things on every deal. It's simple, and it's what separates the dealers who grow their ag business from the ones who don't.
What's Included
One enrollment. Every tool to become the go-to truck dealer for agriculture.
- AgPack® for every ag customerUp to $48,000 in exclusive farm and ranch supply savings per qualifying truck, new and pre-owned.
- Ag specialist trainingCore certification, weekly intel reports, quarterly live workshops, and an annual 2-day in-store session.
- Live performance reportingTrucks sold to agriculture, progress to goal, county market share, and benchmarks against other dealers.
- AgTruckTrader.com® listingsYour inventory on the online truck marketplace built for rural America.
- CADFi and CADProtectAg financing with annual, semi-annual, or quarterly payments, plus extended service contracts written for farm and ranch use.
- Marketing and showroom kitBillboard templates, POP materials, digital assets, and a $2,000 direct mail allowance.
- An in-store ag event every yearPlanned with help from TCAG's affiliations, including the PRCA, AQHA, and Rocky Mountain Elk Foundation.
- The TCAG brandUse of all Certified Agriculture Group trademarks and logos, plus a turnkey ag page for your website.
Market Exclusivity
"Can I have exclusivity?" Yes.
The first dealer to commit gets brand exclusivity in their market for as long as they're enrolled. Same-brand competitors in your market can't offer AgPack®, CADProtect, or any of the agriculture benefits that come with being a Certified Agriculture Dealer.
Get Started
Ready to claim your market?
Tell us about your dealership and our team will reach out within 48 hours to walk you through the program and confirm your market.