We listen to the needs of farmers and ranchers, then deliver the right solutions.
We help farmers and ranchers get the most value from their truck purchase and dealer experience. When buying from our network of Certified Agriculture Dealerships, farmers and ranchers get exclusive farm/ranch supply discounts, equipment-like financing on the truck, protection plans written specifically for agriculture use vehicles, and access to the most ag-capable truck ever manufactured. Options not available from any other dealership. Discover all the benefits below.
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AgPack
95% of Farmers & Ranchers Want Better Pricing Options
AgPack® partners provide exclusive discounts and rebates that are not offered anywhere else. Available exclusively at your Certified Agriculture Dealership®, you'll receive a complimentary AgPack® with the purchase of any qualifying new or pre-owned truck or SUV!+
By activating your AgPack you can reduce operational costs across your farm or ranch by as much as $48,000*. Simply register for your AgPack ID and provide it when purchasing any qualifying vehicle. One of our redemption specialists will reach out to help you use your AgPack savings. It's that easy.
*Based on customer using every AgPack® benefit to its maximum value. Average farm/ranch savings for 2025 was $19,172.
+AgPack does not have any cash value that can be applied in whole, or in part, to the purchase of any vehicle. Nor does it have any impact on final vehicle pricing.
AGwagon
97% of Farmers & Ranchers Want a Better-Engineered Truck
Meet AGwagon®, designed in collaboration with 14 working farmers and ranchers from across the country and built by the world’s foremost off-road engineers at Fox Factory Vehicles. AGwagon applies 27 functional modifications to stock Ford, Ram, Chevy, and GMC heavy-duty and super-duty trucks, transforming them into purpose-built agricultural equipment.
It’s not just a truck anymore. AGwagon delivers far greater performance, longevity, efficiency, and ROI than any stock model, so you get the specialty gear your farm or ranch truly needs.
Certified Agriculture Dealership
96% of Farmers & Ranchers Want Their Dealer to Feel Like Their Tractor Dealer
With our Certified Agriculture Dealership℠ program, every store must have at least one GO-TO ag specialist in sales, parts, and service. So no matter where you walk in, someone speaks your language. We require core ag training for each department, then level up with peer-reviewed AG-EXPERT 101–401 courses endorsed by several agricultural and educational associations.
Each week, your ag specialists get our Ag-Intelligence Report, 8–10 top headlines, plus why they matter to your operation and how to use them in the field. We reinforce that knowledge with quarterly workshops and annual in-store, in-field sessions.
Because 93% of you would switch dealers just to find an agriculture expert, we make sure true ag expertise is built into every touchpoint.
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CADFi
69% of Farmers & Ranchers Frustrated by Rigid Monthly Truck Payments
You already finance your tractor, planter, and harvester on a schedule that follows the income cycles of your agricultural enterprise, so why does your truck still demand the same old 12-monthly installments?
Meet CADFi, our specialty agricultural truck financing program backed by 40+ ag-focused lenders. CADFi lets you structure your truck payments to match your cash flow, annual, semi-annual, or quarterly, so you pay on your terms, not a bank’s calendar. It’s the flexible pickup truck financing solution built for the way farms and ranches really get paid. You can also bundle AgPack partner product purchases into the same note as the truck, or separately!
CADProtect
89% of Farmers & Ranchers Want Better Service Contract Options
Our research shows over 90% of extended service contracts on the market include exclusions if you use your truck for agriculture, leaving you on the hook when you need coverage most.
Meet CADProtect, the only extended service contract written for farm and ranch trucks, with zero ag-related exclusions. Offered exclusively through Certified Agriculture Dealers, CADProtect covers wear-and-tear in the field, engine and transmission stress under heavy loads, and every mile you spend working hard. It’s the peace of mind you deserve, crafted to protect the way you actually operate your equipment.
AgTruckTrader
Thousands of AgPack-Eligible Trucks, Only From Certified Agriculture Dealers
AgTruckTrader.com® isn’t another open buy-sell-trade site. It’s your dedicated portal for doing business with Certified Agriculture Dealers. No hours spent guessing which trucks qualify. Here, you get every AgPack-eligible pickup, SUV, and van (new and used) in one place, ready for your operation.
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AgPack Savings: Every listing unlocks up to $48,000 in partner rebates and discounts.
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Dealer Connections: Browse, filter, and connect directly with your local Certified Agriculture Dealer, no extra steps, no guesswork.
One portal. One straightforward experience. Every certified, ag-ready vehicle you need.
Visit AgTruckTrader.com
AgRally
National Ag Day is agriculture's New Year, and AgRally is the party! With hundreds of local AgRally celebrations happening simultaneously around the country, AgRally features top agriculture industry experts, new product launches, live field demonstrations and live entertainment all day long, all over the country. The AgRally broadcast covers 9 hours of air time, complete with remote cameras feeding in from a dozen of the local celebrations, just like Dick Clark's Rockin' New Years Eve! There's nothing else like it! In addition to being broadcast live on The Cowboy Channel, you can attend with friends and family in person at a participating local Certified Agriculture Dealership, John Deere Dealer or AgPack Partner retailer.
- Field Demonstrations: Designed to give you a live look at the days most important management practices, just like you'd expect from any farm show. Past field demos included truck durability (since trucks is what we do!), new cattle handling strategies with dogs, early season strategies for reducing soil compaction, and more!
- Live Music: Country music stars Easton Corbin and Shea Fisher, with more added every year!
- Pro Rodeo: The AgTruckTader Pro Rodeo team brings the Western Lifestyle to AgRally, while announcing the result of their charitable work!
- New product reveals, sweepstakes winners and a whole lot more!
Pro Rodeo Team
AgTruckTrader.com is proud to be part of the Rodeo community because we see it as a reflection of American agriculture's gritty spirit. Rodeo is more than just a sport; it represents the heart and soul of the hardworking men and women who drive the agriculture industry forward. As the official professional sport of agriculture, Rodeo embodies the values of determination, resilience, and the deep-rooted connection to the land and its people.
- Meet the Riders: The AgTruckTrader.com Pro Rodeo team is a dynamic force that harmonizes the worlds of rodeo and agriculture.
- Event Updates: Stay up-to-date with the latest rodeo events, schedules, and results. Get real-time updates on rodeo competitions, standings, and performance details.
Media Partners
The Certified Agriculture Group is proud to collaborate with trusted media partners in the agricultural industry to bring you the latest news, insights, and exclusive content to enhance your farming and ranching experience.
